Extra Dynamic

Brief: Apparel, merchandise, and branding design walkthrough for lifestyle YouTuber, Ashley Alexander, aka ur mom ashley.

Skills: Art Direction, Merchandise, & Client Management.

Extra Dynamic — by ur mom ashley

Merchandise for lifestyle and family YouTuber, Ashley Alexander (aka ur mom ashley).

Tone: Playful, dynamic, with a mix of optimism and street-style influence.

The line utilizes Gen Z sensibilities that are fluid, inviting, and nostalgic.

Launch includes: Sweatshirt, Sweatpants, Baseball Cap, and Totebag.

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